Colin Cosgrove
AI Governance Consultant, Movizmo Coaching Solutions
AI governance specialist and senior leadership coach, formerly at Google, with 18 years in global technology.
View profileCertificate in AI for Sales Success
Six modules built around the sales cycle — from prospecting and outreach to discovery, proposals, deal execution and pipeline leadership. Learners experience the material as a single connected sales operating system rather than excerpts from a general AI qualification.
- 6 x Modules
- Self Directed Online
- Certified by AICertified
Meet the AI experts who teach our programmes
Jeremy Spiller
CEO, Fitz Digital Limited
Trainer and keynote speaker with 30+ years helping organisations — including Microsoft, IBM and Google — adapt to change.
View profile
Abdullah Abu-Hassan
AI Solution Engineer, Microsoft
Builds enterprise AI applications at Microsoft, with deep cross-sector experience including financial services.
View profile
Tipcan SolutionsAlan Thornton
Founder, Tipcan Solutions
One of Ireland's most active voices on practical AI compliance and EU AI Act readiness.
View profile
Gonzalo Faura
Co-Founder and CEO, Swappsi Limited
Technologist and entrepreneur with 20+ years building B2B automation for business and EU public bodies.
View profile
Akhil Jain
CEO, Cortexhub Limited
Technology executive and AI platform architect with 22 years across cloud, enterprise architecture and AI governance.
View profile
Ian Dodson
Founder and CEO, AICertified
Long-standing leader in global certification and digital education; co-founded the Digital Marketing Institute and now builds the global standard for AI competence.
View profileCourse overview
The Certificate in AI for Sales Success is AICertified's role-based programme derived from the Professional Diploma in AI for Business. It reuses the Diploma's pedagogical model, assessment philosophy and quality standards, and re-sequences the selected capability set around the sales cycle rather than around AI technology categories.
The organising structure is the sales cycle itself. Each module answers one question a salesperson asks in sequence — Who should I sell to? How do I earn the right to a conversation? What does this customer actually need? — and each module's principal output becomes the next module's input.
The programme is built for sales executives, business development managers, account managers, sales leaders, revenue operations staff and commercial consultants. Graduates leave with a complete Sales AI Operating System covering intelligence, engagement, discovery, proposal, execution, pipeline and governance.
What you'll learn
- Research markets, accounts and buying signals with AI — and separate evidence from inference
- Build a reusable Sales Prompt Library and multi-touch engagement sequences
- Prepare and run AI-assisted discovery that uncovers real customer needs
- Develop value propositions, business cases and proposals grounded in source material
- Automate the repetitive work around selling while keeping human judgement in control
- Analyse pipeline performance and lead responsible AI adoption across a sales team
Course Curriculum
Six core modules, all mandatory — one for each stage in the life of a sale. TARGET → ENGAGE → DISCOVER → SOLVE → PROGRESS → OPTIMISE.
- 1Target. Prospecting & opportunity intelligence — who should I sell to, why them, and why now?
- 2Engage. Outreach & engagement — earning the right to a conversation with personalised, evidence-based communication.
- 3Discover. Discovery & qualification — what does this customer actually need, and is there a real opportunity?
- 4Solve. Solution, value & proposal development — turning what you've learned into a compelling commercial case.
- 5Progress. Deal execution & sales automation — moving the opportunity forward without losing human judgement.
- 6Optimise. Pipeline, performance & sales leadership — managing, improving and scaling sales performance with AI.
Industry professionals trust AICertified to power their careers
Felipe Stevenson
A qualification that finally made AI practical for my day job
I'd read endlessly about AI but never knew where to start applying it. The certification gave me a structure, real use cases and the confidence to bring ideas to my leadership team that actually got signed off.
Continue reading
Amy Barra
It gave me the language and the credibility to lead change
What I valued most was how grounded it was in governance and responsible use, not just tools. I came away able to make the case for AI adoption in a way stakeholders trusted.
Continue reading
Maurice Whelan
The best investment I've made in my career in years
It future-proofed my skill set. The certification is recognised, the content is current, and it opened conversations and opportunities that simply weren't there before.
Continue reading
Isabelle Van Laethem
From curious about AI to leading it in my organisation
The course was flexible enough to fit around a full-time role, but rigorous enough to be taken seriously internally. Within months I was the person colleagues came to with AI questions.
Continue reading
Peter Farren
Strategy first, tools second — exactly what I needed
Too much AI training is a tour of apps. This focused on how to think about AI in a business context, which is what actually moves the needle at senior level.
Continue reading
Cecile Julien
I was applying what I learned the very same week
Every module had something I could put to work immediately. By the end I'd rebuilt several of our team's workflows and freed up hours every week.
Continue reading
Mikhail Baskov
Rigorous, current and immediately useful
The depth surprised me. It challenged how I was thinking about AI in our operating model and gave me a framework I've since used to prioritise where we invest.
Continue readingOnline Learning Re-invented
As well as our Live Online Expert Led learning you will have access to our groundbreaking Online Learnign System where you can supplement your live online classes with your own self paced learning.
Live webinars & recordings
View all webinars →Ian Dodson
Founder, AICertified & the Digital Marketing Institute
Upcoming · Thursday 3 September 2026 · 11:00 AM – 12:00 PM (45 min)
AI Literacy for Your Business: Which Roles Need It, and How Deep?
Not everyone in your organisation needs the same level of AI capability. This practical, 45-minute session helps you map which roles need AI literacy — and to what depth — so you can meet the EU AI Act's Article 4 AI-literacy obligation without over- or under-investing. You'll leave with a clear, role-by-role plan: who needs to be AI-capable, at which of three levels, and why — something you can act on the same week. The three levels of AI literacy: • Awareness — understands what AI can and can't do, and where the risks sit. • Working — uses AI tools confidently and safely in day-to-day tasks. • Advanced — designs, governs and leads AI use across a function. Who it's for: Heads of L&D, Talent and People who are being asked to "make the organisation AI literate" without a clear picture of what that actually means, role by role. Format: Live online via StreamYard.
Ian Dodson
Founder, AICertified & the Digital Marketing Institute
Thursday 13 August 2026 · Recording now available
It's Live: The AI Act Is Now Enforced — Here's What Happens to the Unprepared
The deadline has passed and the rules are live. We cut through the post-August confusion — starting with the biggest misunderstanding of all: that the "delay" let you off the hook. Find out what really changed, what's now expected of you, and how to catch up fast.
Ian Dodson
Founder and CEO of AICertified
Thursday 2 July 2026
AI won't do the work. Your people will, if you give them the right foundation.
Ian explores why most AI initiatives stall before they reach the ground floor and what organisations can do instead. Drawing on his experience scaling the Digital Marketing Institute to over 100,000 customers worldwide, he walks through a practical, bottom-up framework for AI adoption that motivates teams, reduces resistance and drives measurable growth without overcomplicating the process.
Abdullah Abu-Hassan
AI Solution Engineer at Microsoft
Thursday 18 June 2026
Agentic AI: Building Autonomous Enterprise Systems
Abdullah Abu Hassan explores how organisations can design, build and scale autonomous AI systems, covering AI agents, automation workflows, orchestration, context engineering and practical enterprise use cases.
Alan Thornton
EU AI Act navigator and author of Regulated
Thursday 14 May 2026
EU AI Act 2026: Your Business Compliance Checklist
Alan Thornton explores practical steps organisations can take to prepare for the EU AI Act, including governance, transparency obligations, risk classification and compliance readiness.
Frequently Asked Questions
Latest from the blog
View all blog posts →
Ready to become AICertified?
Start the Certificate in AI for Sales Success today, or speak to an advisor about the path that fits your career.
One qualification. Understood across Europe.
See how our SCQF-credit-rated qualifications are read across the EQF and other national frameworks.