Specialist Certification
AI for Sales
Performance
Use AI to prospect smarter, sell faster and build a modern revenue engine.
The AI for Sales Performance Certification is a specialist pathway extracted from the AICertified Professional Diploma in AI for Business. Designed specifically for sales professionals, business development teams, account managers and revenue leaders, the programme shows learners how to integrate AI into every stage of the sales process — from prospecting and qualification through proposal development, follow-up, pipeline analysis and governance.
Rather than teaching AI as a technical subject, the programme teaches sales professionals how to build an AI-enabled sales operating system that improves productivity, personalisation, consistency and commercial performance.
Who is this programme for?
This certification is ideal for professionals across the revenue function. No technical or programming experience is required.
- Sales Executives
- Business Development Managers
- Account Managers
- Sales Directors
- Revenue Operations Professionals
- Customer Success Leaders
- Consultants and Advisors
- Entrepreneurs responsible for business development
The Curriculum
A nine-stage journey through the modern sales process.
The programme follows the natural flow of a modern sales engagement, ending with a portfolio output you can take straight into your role.
- 01
AI Sales Foundations
Understand what AI can and cannot do in a commercial environment.
- Core AI concepts
- Generative AI fundamentals
- Sales-specific AI opportunities
- Responsible AI use in customer-facing situations
- The future of AI-enabled selling
- 02
Prospecting & Market Intelligence
Learn how to use AI to identify and prioritise opportunities.
- AI-powered account research
- Market intelligence gathering
- ICP development
- Buying committee analysis
- Prospect prioritisation
- Sales prompt engineering
Portfolio OutputTarget Account Intelligence Pack - 03
Qualification & Discovery
Use AI to prepare for customer conversations and improve qualification quality.
- Discovery preparation
- Buyer context analysis
- AI-assisted questioning frameworks
- Qualification scoring
- Opportunity assessment
Portfolio OutputDiscovery Preparation & Qualification Pack - 04
Personalised Outreach & Engagement
Create highly personalised sales communication at scale.
- Email personalisation
- LinkedIn outreach
- Call preparation
- Ethical personalisation
- Validation and quality control
Portfolio OutputMulti-Channel Outreach Sequence - 05
Proposal & Value Communication
Build compelling proposals and business cases using AI.
- Proposal generation
- Value proposition development
- Business case creation
- Sales knowledge management
- AI-powered proposal assistants
Portfolio OutputCustomer Business Case & Proposal Package - 06
CRM & Workflow Automation
Reduce administrative burden and increase consistency.
- Follow-up automation
- CRM workflow design
- AI-integrated sales processes
- Workflow governance
- Human oversight principles
Portfolio OutputAI Sales Workflow System - 07
Pipeline Intelligence
Use AI to generate commercial insight from sales data.
- Pipeline analytics
- Forecasting support
- Win/loss analysis
- Sales reporting
- Data-driven decision making
Portfolio OutputPipeline Intelligence Report - 08
Governance & Responsible Sales AI
Develop frameworks for safe and ethical AI use.
- Customer data governance
- AI ethics
- Risk management
- Hallucination controls
- Monitoring and oversight
Portfolio OutputSales AI Governance Pack - 09
Sales AI Strategy & Adoption
Build an implementation plan for your team or organisation.
- AI opportunity identification
- Readiness assessment
- Business case development
- Adoption planning
- Change management
Portfolio OutputSales AI Adoption Roadmap
The portfolio you’ll build.
Throughout the programme learners complete a portfolio of workplace-ready sales assets you can use the day you finish.
- 01AI Capability Map
- 02Target Account Intelligence Pack
- 03Sales Prompt Library
- 04Discovery Preparation Pack
- 05Personalised Outreach Sequence
- 06Proposal Assistant
- 07Customer Business Case
- 08CRM Automation Workflow
- 09Pipeline Intelligence Report
- 10Governance Framework
- 11Sales AI Adoption Roadmap
Assessment built around real sales activities.
Assessment is entirely practical — designed so every artefact you produce is something you could use in your next sales conversation.
Knowledge Checks
Short scenario-based assessments using realistic sales situations.
Practical Exercises
Development of real sales artefacts that can be used immediately in the workplace.
Portfolio Coursework
A complete Sales AI Portfolio covering prospecting, outreach, proposals, automation and analysis.
Practical Examination
A timed applied sales scenario: research an account, build outreach, design workflows and identify governance risks.
Final Capstone Project
Sales AI Operating System
Learners design an AI-enabled sales process for their own organisation including workflows, governance, metrics, adoption plans, automation opportunities and performance measurement.
What you’ll be able to do.
Successful learners leave the programme with verified, applied capability across the full sales lifecycle.
- ✓Research and prioritise prospects using AI
- ✓Prepare and execute higher-quality sales conversations
- ✓Create personalised outreach at scale
- ✓Build proposals and business cases faster
- ✓Automate repetitive sales activities
- ✓Generate actionable pipeline intelligence
- ✓Implement responsible AI governance practices
- ✓Develop AI adoption strategies for sales teams
Programme details.
- Certification
- AI for Sales Performance
- Duration
- 240 Learning Hours
- Skills Covered
- 31 Specialised AI Skills
- Equivalent Learning
- 6 Full Diploma Modules
- Assessment
- Practical Portfolio + Exam + Capstone
- Delivery
- Online
- Entry Requirements
- None
- Certification Award
- AICertified AI for Sales Performance Certification
Frequently asked questions.
Meet our AICertified sales learners.
Sales professionals, business development leaders and revenue teams using AI to win more deals, faster.
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Talk to an advisor about enrolling your sales team in the AI for Sales Performance Certification.